I have a skirt in my wardrobe which I bought in 1990 from Karen Millen. It was the most expensive item of clothing I’d ever bought, to wear on my first day at work during my gap year. I’ve had the lining replaced several times but it’s still going strong and is a classic piece of tailoring that will never go out of fashion.

I don’t have a big clothes budget, so when I shop, I’m looking for clothes that will last – both in terms of durability and style.

I’ve written about the no-mans-land of 40plus fashion before. I simply don’t know where I’m meant to shop anymore. So a fashion brand which exists purely to make 40 something women look fabulous was always going to be a no-brainer for me to review.

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Hope creates fashion for our fabulous 40s. This new British womenswear label was created by Nayna McIntosh, who is in her 40s and feels that this age group has become invisible on the high street and to online retailers. She has created a collection that suits all sizes and shapes.

Hope: A fashion brand for our fabulous 40s. Finally a brand which understands how we want clothes to look and feel.

Clothes are categorised by shape: drape, wrap, asymmetric etc – and size: slim, curvy, super curvy. Just the terminology seems to be a celebration of body diversity.

The clothes are made from high-quality fabric and the fluid designs mean the pieces drape and flow – rather than cling.

Hope: A fashion brand for our fabulous 40s. Finally a brand which understands how we want clothes to look and feel.

You can shop the collection online, or experience Hope through its ‘Social Shopping’ programme. Their pop-up boutiques, hosted by a stylist, are a great way to try on clothes with friends and a glass of wine in the comfort of your own home.

Hope: A fashion brand for our fabulous 40s. Finally a brand which understands how we want clothes to look and feel.  Hope: A fashion brand for our fabulous 40s. Finally a brand which understands how we want clothes to look and feel.

I was sent two pieces to try for this review: the faux fur gilet and the pop on dress in cherry red. The pop on dress is made from double-knit Italian stretch fabric. It hangs beautifully, with a flattering box-pleat at the back. The price is £120.

Hope: A fashion brand for our fabulous 40s. Finally a brand which understands how we want clothes to look and feel.

The faux fur gilet has a flattering A-line shape with a longer back hem. The cost is £95.

Hope: A fashion brand for our fabulous 40s. Finally a brand which understands how we want clothes to look and feel.

There are loads of tops, dresses and knitwear which I’d love to try. I hope to be able to bring you a sneak peek at the Spring/Summer collection soon.

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Hope: A fashion brand for our fabulous 40s. Finally a brand which understands how we want clothes to look and feel.