Why I love a trade show
Years ago, Mum owned a small chain of chocolate shops, making and selling hand made chocolates. It all started in our kitchen. One of my earliest memories is of scraping out a saucepan of melted chocolate. I ate so much marzipan as a child that the smell of it now turns my stomach.
A couple of times a year, she and her business partner would exhibit at one of the big food and drink trade shows. This was the best kind of ‘take your daughter to work day’. I didn’t help much, but spent the day visiting the other exhibitors and begging for free tasters. The array of food and drink on display was incredible. I remember the first time I tried a crabstick from one of the Japanese exhibitors. It blew my mind!
Ever since then, I have loved going to trade shows, particularly those where I can learn about future trends and product innovations.
Exclusively Housewares and Exclusively Electrical
This week I was invited to the Exclusive Housewares and Exclusively Electrical showcase at the Business Design Centre for the second year running. I watched a fascinating presentation about design trends for interiors and kitchenware, which I would like to share with you.
Let me start by admitting that I’m relying entirely on the experts for this information. Scarlet Opus forecasts consumer and design trends, which work across fashion, interiors and kitchenware. The link between fashion and interiors is stronger than ever. Retailers quickly translate the colours we see on the catwalk into the colours and textures they sell for the home.
Here are the three major trends for 2020:
This trend will emerge towards the end of 2019, just in time for the new year celebrations. Look out for styling in stores themed around ‘the roaring ‘20s’. This is a nod to the sophistication and glamour of the cocktail bars of the 1920s, 100 years on.
There will be a focus on Fine Dining in the home, dressing the dining table for special occasions, but with a less formal, contemporary twist. Home bartending will be a big thing – which I’m delighted about. We’ve had this art deco bar for 15 years, finally it’s fashionable.
Traveller colours are Indigo Blue and dark walnut brown. Copper is out apparently. Weathered, antique brass is in.
With Japan being in the spotlight during Summer 2020, the Japanese reflection on the ‘art of living’ will be a prominent design trend in fashion and interiors. Satori is about balance and preservation. It’s the Marie Kondo philosophy of getting rid of what’s not needed, and only having purposeful things in your home. So the kitchen is an organised and ordered space, with products on display, showing off their purpose.
Colours are muted ‘greige’ with motifs of flying cranes and wave designs. Textures resemble Japanese raked gardens. Products resemble bento boxes with sections for serving different foods and are made from materials which are natural and sustainable.
Another Spring/Summer 2020 trend is the focus on the Power of the Collective, or Fellowship. This is about celebrating diversity with interiors in bold, bright colours; mixing textures and materials in kitchenware; and being more adventurous with food. Colours are rich and earthy with terracotta tones featuring heavily.
Product innovation in this category brings the garden, or allotment, into the kitchen. This is the Veritable Smart Indoor Garden, which I also featured last year.
Apparently even a brown fingered plant-murderer like me would be able to keep fresh herbs alive all year round in this hydroponic container. It looks lovely too.
The big Green issue
And of course above all of these trends is the big theme of the environment. Consumers will have more choice to buy from manufacturers who only use sustainable or recycled materials. We will vote with our purses until companies have to find ways to recycle, reuse and reduce waste.
I saw a couple of other products at the show which I wanted to share with you:
The Bodum Vacuum/Siphon Coffee Maker uses a brewing method which extracts the oils from your coffee. Vacuum pressure draws the brewed coffee down through a strainer, and the heating plate keeps it warm for up to 30 minutes. The result is a cup of coffee with an intense flavour, but a light texture more like tea. I tried it, I liked it!
The Millo blender is unlike any other I’ve seen. It’s buttonless, cordless and almost completely silent. It’s controlled by touching anywhere on its base, or using a smartphone app. It knows what you are blending, choosing just the right amount of power for the perfect result. And it’s a gadget you’d be proud to display.
It will be interesting to see how accurate these predictions. Scarlet Opus are confident that they never get it wrong. As for me, I’m still all about the teal. We’ve recently replaced our crockery with a set of dark teal plates and bowls from M&S, to match the kitchen cabinets. You can read all about our kitchen refurbishment here.
Much love, Vx
[Disclosure: no payment was received for this post. Thanks to Richard at everforwards.com for inviting me to the show. I use affiliate links.]